Henson Media, Inc. provides a wide range of services based upon the needs and desires of a particular buyer or seller.

If you are looking to sell a station, Ed Henson is glad to meet with you, give advice as to the timing of your sale, discuss important terms and conditions that could affect your decision, and advise you as to pricing. If you decide to list your station with Henson Media, an extensive presentation is prepared and prospective buyers are then identified and contacted. Ed Henson will use his experience in negotiating the basic terms of the sale, in helping you negotiate and finalize the contract and in getting your sale closed. Ed realizes his job isn’t done until the buyer’s check is cleared and sitting in the seller’s account.

If you’re looking to buy a station, Ed is glad to meet with you, discuss market conditions and financing opportunities and to advise you of possible acquisition targets. After a listing agreement is signed, Ed will contact prospective sellers on your behalf and help negotiate the terms and conditions of the purchase agreement. Again, Ed realizes his job isn’t done until the sale is approved, closed and you’re operating the station.

Henson Media, Inc. also has a long history of undertaking broadcast valuations. In doing so, Henson Media undertakes an analysis of the station’s cash flow, applies appropriate multiples, calculates rate of return values, reviews comparable sales through its extensive database of sales, and analyzes the station’s assets, market and competitive situation. An extensive valuation report is prepared.

Brokerage services are usually performed on a commission basis, while valuation services are done for a set fee.